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One by-product of this aggressive, digital tactic is a surge of specialized apps for purchasing retail wares. Today, there are a plethora of subscription-based services that offer to procure the freshest release of a given shoe or design (refer to the hashtag #cookszn ). Whether it’s a subscription-based site or the independent operation of 15-year-old, retailers attempt to compete by streamlining their own mobile strategies with similar features. Twitter or Instagram are most often used for product-release announcements and requests, then Venmo for point

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